The Nobel Prize in medicine was jointly awarded to researcher Shinya Yamanaka of Japan and John Gurdon of Britain. Their work on stem cells and how they can be reprogrammed was lauded with the prestigious award. It is only fitting that coming from a tech-savvy nation as Japan, Yamanaka would tweet his joy over the social site!
When the news broke regarding the good professor from Kyoto University had won the coveted prize, he posted a joyous tweet via his Twitter account. Naturally fans of his re-tweeted his post more than 38,000 times. The only issue is that it was a fake Shinya Yamanaka basing in the re-tweeted glory!
The account was scrupulously planned to resemble the real guy and even had a good headshot of him. The profile description includes the stem cell researcher’s real job title, director of Kyoto University’s Center for iPS Cell Research and Application (CiRA). There are only two tweets from this account, one stating, “I’ve just started Twitter”, and the other is the viral faux one. It took only a day of the second tweet “I’ve won the Nobel Prize!” for the false account to get 17,000 followers and 38,000 re-tweets. To make matters spooky, Yamanaka was in fact speaking with reporters when the ‘I Won…’ tweet was posted!
Comments Off on JDP Startup Corner: Pros & Cons of Working with a Partner in Japan