Uniqlo, that ubiquitous Japanese apparel brand that you seem to see everywhere in the world now, has taken t-shirt designing to the next level. The same company, which has collaborated with Pharell Williams to spice up its street-wear line, has now come up with a new marketing promotion which looks to get more involvement from its customers. Buyers looking for spiffy designs in a Uniqlo shirt can now design their own using an application in their smartphones.
The application, which is available in both iOS and Android, is called UTme! Users of the app could take a photo, input text or even draw their own design, which could be uploaded to the Uniqlo website. This design could then be printed on a shirt, which the users would purchase for the price of 1,990 yen ($20). While there are numerous customized shirts available elsewhere, what makes it unique is the way the design is created. Aside from its apparent personal touch, the easy way it could be created in the application gives it that edgy, techie feel as users can better manipulate the design to their liking. Customers who download the app can design a shirt every time inspiration strikes, and just pay Uniqlo for the design. But there is the issue of copyright, of course. Part of the application’s “terms of agreement” highlights its regulations against using copyrighted material.
The service is currently available in Japan only. Uniqlo says that the app should help their brand stand out from the competition, which offers pretty much the same thing especially in the Japanese market. The only shirt color available for this service is white, but the company says that additional colors will come soon. Uniqlo says that it could deliver the shirts to the customers for orders of three or more.
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