In the heart of Melbourne is where Japanese clothing store Uniqlo intends to open its first store in the land down under. The top retail shop is planning to include the Australian market among its list of countries where it is made available. Uniqlo will have its first store in Australia at the Emporium Melbourne, the new commercial centre set to open early next year.
“We are very excited to be opening our first store in Melbourne, Australia,” said Uniqlo Australia’s CEO Shoichi Miyasaka, who is also the Fast Retailing Group Senior Vice President. “The city is a great centre of style and we hope to make Uniqlo an essential stop for fashion-conscious Melbourne shoppers looking for high quality, affordable clothes.” As Emporium Melbourne is expected to cater customers seeking “the world’s most expressive brands and an embodiment of retail’s most precious possessions,” Uniqlo has very well positioned itself in the state-continent.
The Tokyo-based Fast Retailing subsidiary has been expanding in the Southeast Asian region and is now eyeing the Pacific and Oceania market. According to Miyasaka, Uniqlo’s goal is “to build a loyal customer base by offering every visitor the outstanding level of customer service that Uniqlo is known for within Japan, in a comfortable and welcoming shopping environment.”
Uniqlo is expected to showcase a collection of styles and apparel for men, women, even children. It has already made its presence in Southeast Asia – Indonesia, Malaysia, Philippines, Singapore, Taiwan, and Thailand – and has even set to open 10 new stores in the U.S. just this fall. It won’t be surprising if Uniqlo will do the same in Australia, and across the Oceania region.
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