Casual clothing brand Uniqlo is set to open its biggest branch in Europe by April. The brand by Fast Retailing Co. will launch a 2,700 square meter flagship store in Berlin, which aims to create employment opportunities to many in the region. It will be the 19th location in Europe by the Japanese retail company that currently operates 1,300 stores across the globe.
The newest store, which will span three floors on a building, marks the entry of the Japanese brand into the German market. Fast Retailing Group Officer and Uniqlo Europe CEO Berndt Hauptkorn said, “Berlin is one of the world’s leading capitals. Uniqlo has successfully established itself in London, Paris and Moscow, and the time has come to continue this success in Germany.” He expressed delight in the store. ‘We are excited about Berlin, and the customers across our German-speaking markets.”
Situated at the corner of the intersection of Tauentzienstrasse and Nuernberger Strasse, the building is a design of Tokyo-based interior design firm Wonderwall. Using stainless steel on futuristic spaces to cap Uniqlo’s designs, it will feature high-tech installations, LED tickers, monitors and revolving mannequins to give the customers a different kind of shopping experience. Furniture by Bauhaus German designers such as Mies Van Der Rohe, Walter Gropius and Marcel Breuer will also be found in the new store.
[via Japan Today]
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