As men seek booze and dogs gulp beer, cats can now sip wine. A Japanese company has decided to make sure that feline owners have something to offer to their bossy pets with discriminating taste. And what’s better to offer as an elegant drink than wine?
Pet food company B&H Lifes launched their limited-release faux wine for felines on Tuesday. Called Nyan Nyan Nouveau (“meow Nouveau”), the special cat-drink is made of juice from Cabernet Sauvignon and contains vitamin C. And to make sure that it’s an offer cats cannot refuse, B&H Lifes also added catnip to the “wine.” It is said to mimic the taste of a red wine, though testing that yourself may be an open invitation for having dispute with your pet, or boss cat. However, it is on limited production. Only 1,000 of the 180ml bottles are available on the shelves, each costing 399 yen ($4).
Nyan Nyan Nouveau has been developed to make sure that not only dogs are privileged to have special drinks, as many Japanese cat owners have asked for a beverage they can give their pet to celebrate birthdays and holidays. The “nouveau” in its name is considered to be in reference to Beaujolais Nouveau, a French brand of wine so popular in Japan that the country is the world’s second largest importer, behind only Germany, not to mention the fact that enthusiasts like to bathe in it. The canine equivalent of the wine is Wan Wan Beer, also named after the Japanese translation for “woof.”