In a sign that the times are finally changing for women in Japan, the Wonderful Wife magazine, once a top-selling title for stay-at-home moms in the country, will now be discontinued by publisher Shufu to Seikatsu Sha Co. Instead, it will be replaced by the new monthly magazine called Chanto starting this June, which caters to the typical Japanese woman who has both a family and a career outside the house.
Asako Yamaoka, the editor-in-chief for Wonderful Wife, said that while the magazine served its purpose when it first came out in the 90s, which is to teach housewives to manage their household and the family budget, Japan’s changing society necessitates a change for reading material as well. “We feel that a magazine targeted at married women who also have careers better suits the times,” said Yamaoka. The new title will tackle a wide range of topics that will appeal to women in their 30s, and who have both a family to take care of as well as a career. Yamaoka said they will be focusing on giving tips for women who are looking for “efficiency and speed” in all aspects of their lives.
Prime Minister Shinzo Abe’s administration has been pushing for more involvement for women in the corporate world and in politics in order to help lift the country’s economy. “Unleashing the potential of Womenomics is an absolute must if Japan’s growth is to continue,” he wrote in an article for The Wall Street Journal last year. People’s opinion about career women has also been changing, with a survey in 2012 showing that 45% of respondents say they disagree with the notion that women should just stay at home and take care of children. That same year, the government’s statistics bureau showed that 50% of married mothers between 30-34 years old have a job, compared to just the 44% in 2007.
[ via Wall Street Journal ]
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