The country’s pioneer web portal, Yahoo! Japan Corporation and convenience store franchise Lawson, Inc. are set to enter into a joint venture aimed at providing home delivery service of food and daily necessities via online order placements beginning January 2013, according to sources on Tuesday. This development comes at a time when convenience store chains are getting more and more competitive, and are thus finding ways to get ahead in the industry where new stores are continually opening.
While Yahoo! and Lawson are no strangers to each other, having been already offering online marketing services together since 2011, this venture will simply expand the scope of collaboration between the two corporate giants. The alleged primary targets of the home delivery service are elderly customers and those with mobility issues. A separate website will go live specifically for this purpose to offer more than 10,000 home goods and items, which would include necessities such as cooked or prepared food and beverages, and some basic necessities. And, delivery will be scheduled once a week at a time and place designated by the customers. To provide the best possible service, the website will also be optimized for mobile phone accessibility.
This being said, another convenience store chain is also set to offer delivery services to its patrons. FamilyMart Co., Ltd. is expected to begin with its delivery services of prepared meals later this month in Tokyo and certain areas of four prefectures: Aichi, Hyogo, Okayama and Kagoshima.