As the third anniversary of the Great East Japan Earthquake and tsunami disasters were remembered on March 11, Yahoo! Japan held a fundraising drive to donate to the victims. For every person who would search for “3.11” on their website, 10 yen (US$0.10) would be donated.
Based on previous data by the most visited website in Japan, Yahoo originally set a limit of 5 million yen (about $48,000) to be donated after they estimated that 500,000 unique IP addresses would be generating the search. However, over the 24-hour fundraising period, a whooping 2,568,325 internet searches were made for “3.11”! With that record, Yahoo would need to donate 25,683,250 yen ($252,000), five times more than the limit they had set initially. But since the people from the company are such good sports and blessed with generous hearts, the 5 million limit was overruled and they decided to donate the full 25 million yen.
All proceeds of the fundraising will be given to Recovery from the Great East Japan Earthquake Support Foundation. The charitable organization creates sports and education programs for children affected by the disasters. According to Alexia, a site that measures internet traffic, people in Japan prefer to use Yahoo’s search engine over its famous rival Google. In fact, most people will search for a Yahoo homepage when reverted to a Google search page. As such, it is no wonder that the people behind the company thought of the fundraising, a small way to pay back its supporters.
[via Rocket News 24]
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