If you were somewhere in downtown Tokyo on Thursday, you would not have missed the “zombie attack” mounted by around 1,000 beauty school students dressed in their best undead attire. This was part of the Halloween celebration and at the same time a marketing gimmick for the popular American zombie TV show The Walking Dead.
Organized by Fox International Channels, the zombie swarm was part of the start of the 4th season of the show, which is based on a series of graphic novels about the struggles of humans to navigate a world filled with the brain-eating monsters. The “walkers” in Tokyo made their way to the Tokyo Tower, the capital’s most iconic landmark, complete with blood and gore covered clothes and dark make-up, riding buses and trains to the surprise of some onlookers. Some did not bat an eyelash though, as Halloween is extremely popular in Japan and it’s not unusual to see people in weird and outlandish outfits on that particular day.
The “leader” of the zombie swarm was Chad Rowan, more popularly known in Japan as Akebono, the first foreigner to reach sumo wrestling’s highest rank. Now a professional wrestler, Rowan said he had so much fun doing an unusual marketing gimmick like this in Tokyo. Dan Smith, the producer at Fox who thought up of this stunt, said that their only worry was that someone who forgot that it was Halloween and was not aware of such a show would see the zombies and have a heart attack.
[ via CTV News / Thanks to ‘Ronin Dave’ in the comments for the video & extra pictures!]
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